PayiQ to enter Middle East market

PayiQ has entered to the Middle East market with its award winning mobile payment solution jointly with the UAE based sales and business development partner Broadfolio MEA. Driven by the success in Europe, PayiQ shall offer the innovative and secure solution especially designed for smart cities and transportation operators as well as service providers by developing and providing new digital payment methods for their end users.
PayiQ technology is a safe and secure way to buy tickets and services through mobile devices. PayiQ utilizes cloud services (like Microsoft Azure) enabling transformation from traditional payment methods to dynamic ticketing services and products. Also service development is faster, easier and more flexible through the highly flexible system. The partner customized services are easily available for download via Google Play and Apple App Store.
“We see a huge potential for mobile payments solutions like PayiQ® in MENA region. PayiQ® is a new payment and ticket service solution that enables selling both digital and traditional products and services securely and simply. PayiQ has helped several service providers, including mobile network operators and financial institutions, to generate new revenue streams and build deeper consumer engagement already is many countries”, says Tuomo Parjanen, CEO of PayiQ.
“The mobile payments are one of the fastest growing trends in the MENA region. The average mobile penetration is really high and the mobile payments have grown rapidly over the last few years. Although the market is still in the early stages of development, we see that this the right time for PayiQ to enter the MENA region with its unique offering”, commented Kimmo Kytösaari, Managing Partner of Broadfolio MEA.
About PayiQ
PayiQ develops cloud-based intelligent mobile ticketing, payment and validation solutions for smart cities, transport authorities and operators around the globe utilizing Microsoft Azure technology. Its solutions provide passengers a seamless way to travel from door-to-door and a freedom to combine various means of transport and services under one transaction using their mobile phones. The open ecosystem enables passengers to freely choose from the range of payment methods and surf between different applications such as route planning, shared cars or event operators. PayiQ helps the authorities and operators streamline their ticketing and validation, increase safety and security and lower the cost of fair collection while increasing the customer satisfaction. PayiQ is a Microsoft CityNext Partner and a member in various SmartCity programs.
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About Broadfolio MEA
Broadfolio MEA is a consulting company specializing in market entry, sales and business development services for high technology companies in emerging markets such as Middle East and Africa.
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For further information, please contact:
Tuomo Parjanen, CEO of PayiQ, mobile: +358 500 528 295 or
Kimmo Kytösaari, Managing Partner of Broadfolio MEA,,
mobile +971 50 55880713